Animals & Us

From Satellite to Soil: How Earth’s System of Record ™ Can Revolutionize Agriculture

Modern agriculture operates at the mercy of a quickly changing physical world. No one knows quite like a farmer how much the success of a business can depend on small changes across variables that are difficult to track at scale, like weather, soil moisture, and crop health. But while this volatility is critical to farmer livelihoods, it isn’t unique to the agricultural industry. In every sector, businesses face a physical-world knowledge gap that hinders their ability to make critical decisions. This lack of adaptability and foresight can cost them millions of dollars a year.

The on-the-ground impact of these challenges becomes clear when we look at the story of Oriol Picanyol. Oriol is an organic cattle farmer in Spain who features in our latest film, Animals & Us, produced for Xoople by BBC StoryWorks Commercial Productions.  Oriol’s business depends entirely on the health of his 150 hectares of land and 250 livestock. To help manage his herd’s grazing patterns, he uses Nofence, an innovative virtual fencing company.

What the Earth data advantage means for farmers

For farmers like Oriol, unlocking the next level of profitability and resilience is a matter of gaining access to higher-quality data and intelligence, delivered directly in the tools and platforms they rely on.

This integration is the advantage that Xoople’s Earth data infrastructure provides.

 Xoople’s data stream is designed to feed directly into partner platforms such as Nofence. As a customer of these platforms, farmers like Oriol will be able to access and engage with the data directly in the applications that are already part of their workflow. Empowered by precise Earth data, farmers will be able answer critical questions that determine profitability more effectively, such as: Is this pasture ready for grazing? When should I reposition my fence, and what area is likely to provide the most beneficial grazing in the coming weeks? Does this section of land need to rest and recover? How should I respond to the early signs of drought?

“Ultimately, Xoople is removing the barriers for companies like Nofence to build upon,” says Jamie Ritchie, Chief Business Officer, Xoople. “By accessing our embedded data stream directly within these platforms, users like Oriol will be able to make smarter land use choices and ultimately, bridge the physical-world knowledge gap that limits their ability to adapt and grow effectively.”

An Earth data blueprint for every industry

This agricultural use case serves as a blueprint for how Xoople can integrate into and create impact across all sectors. When it comes to unlocking value, the question in this next phase of AI adoption is not how many additional tools can one company add to its workflow – but how can a company’s existing tools be connected to a high-quality data layer that can provide a new level of understanding about the landscape around it?

Our reliable Earth data infrastructure layer empowers our partners to answer their most critical questions with a new level of clarity. In doing so, we are bringing continuous context for the physical world to every decision and enabling businesses to achieve new levels of resilience and adaptability in the face of ever-increasing volatility.

Watch the film tosee how Xoople’s Earth data infrastructure can change the gamefor farmers on theground: